Marvel Comics decided to abandon their pandering to the progressives and feminists. I have noted several times that for all the political bootlicking Marvel engaged in, it did not result in strong sales. While one can argue that the films and TV shows provide greater revenue streams for Marvel and Disney, the comics still need to make money to justify their publication.
Marvel’s sales have not fallen so low that the publisher would close its publishing branch, but they have not been that good. The Star Wars books sell better than many formly popular superhero titles. This is primarily due to Marvel scrapping or demoting the original heroes.
Marvel did this to bring in new readers. Yet rather than try to win over those who love the films and shows, Marvel decided to appeal to the far left. They introduced identity politics into their comics, and took to alienating their core fan base. These are the same fans who stuck with Marvel after the horrendous Spider-Man clone saga storyline, the company filing for bankruptcy, and the insanity of repeatedly relaunching titles for the sake of quick #1 money grabs.
Comic book fans are among the most loyal fans. Few things run them off of their favorite books. For some reason, Marvel decided to do three of the most likely things to cost them fans: remove their favorite characters, tarnish the histories of those characters, and insult the fans who complained. The latter proved most insidious because the insults accused fans of racism, sexism, homophobia, and bizarrely resorted to stereotypes about comic book fans. Continue reading