It happens every day. In fact, it is pretty hard to avoid it. There are some things that can only be understood with a slap on the forehead. Things so mind-boggling that one wonders how humans managed to evolve thumbs while being this mentally inept.
Case in point:
Is this what feminism has become? Is it so worthless and useless that only thing left for feminists to do is reverse books on bookshelves? There are no important issues feminists might want to address?
I realize that the answer to this question will make me lose a couple of IQ points, but I genuinely must know why the owners did this:
To draw attention to female authors, a Cleveland bookstore celebrated Women’s History Month by turning every male-written book in the fiction room backward on its shelf.
Eight of the all-female employees of Loganberry Books went through about 10,000 books, a process that took about two hours. They’ll leave the books turned around for the next two weeks.
“Pictures are loud communicators,” Harriett Logan, the bookstore’s founder and owner, told Heat Street. “So we are in essence not just highlighting the disparity but bringing more focus to the women’s books now, because they’re the only ones legible on the shelf.”
Do you realize this will backfire? Do you realize that people can simply pull the reversed books off the shelves and read the titles?
Do you also realize that people go to bookstores to buy specific books and by reversing the books you may lose sales because a person may assume you do not have the book they want? Do you not realize that sometimes people just browse and by doing something like this may lose sales? Do you also not realize that you draw more attention to the books you apparently do not want people to buy?
But most importantly, do you not realize how sexist this looks? What would be your reaction if someone did this to female authors?
Again, I must know the logic behind this silliness:
Loganberry Books, a self-professed feminist-leaning bookstore, sells new, used and rare books. The bookstore advertises its women’s history and literature offerings as one of the strengths of its collection.
Logan said said she came up with the male-authored book flip idea herself, as a way to make a feminist point. The visual impact is even greater than she’d expected, Logan said, and the response has been overwhelmingly positive.
In an interview with Cleveland Scene, Logan said the display was “a metaphor of silencing the male voice—at least for this month.”
“To give the floor and attention to women, you need to be able to hear them,” Logan told Heat Street. “And if someone else is talking over them, that just doesn’t happen.”
That was dumber than anticipated. If this is a feminist-leaning bookstore, why does it have 10,000 books written by men? If they were so concerned about female authors, could they not have only stocked books written by women? If they wanted to showcase female authors, could they not have displayed preferred books written by women?
As for the logic behind this, we can set aside the strawman argument implied by the woman’s statement that female authors are silenced. How is it not sexist to deliberately attempt to silence male voices? How does this balance anything? How does it give attention to female voices?
Yes, one could argue that by only seeing the female authors, buyers will preference those books. Yet as I noted above, this stupid act is more likely to cause people to check the reversed books, thereby resulting in more sales for those authors. It could also prompt people to leave the store, figuring this is some weird gimmick or deciding not to purchase from a blatantly sexist business.
Other than attacking male authors, what is the point?
I cannot imagine that this will result in greater sales. I also cannot imagine that many male authors would come for book signings at the store after this. I suspect that while some progressive people may support the store, most average people will decide to avoid it.
To Ms. Logan, was being a sexist idiot worth losing money for your business?